It is the most common outcome nobody in this industry talks about: the call went out, the setup never triggered, and there was no trade at all.
A never-triggered alert is one where price never reached the entry named in the call. The setup was posted, the trigger level was stated, and the stock did not get there.
Because no position was ever opened, there is no profit and no loss to report. It is a third outcome that sits outside the win/loss frame most track records are built on — which is exactly why it usually goes unmentioned.
Most alerts on fast-moving small caps are breakout triggers placed above the current price. The call says, in effect: this becomes interesting if it clears this level. Several things stop that happening.
The move can fade before reaching the level. Volume can dry up and the stock drifts sideways. A halt can interrupt the move and it reopens somewhere else entirely. Or the broader market turns while the setup is still forming. None of these are failures of the reader — there was simply nothing to act on.
This is the part that gets miscounted most often. If price never reached the entry, you were never filled, and an unfilled order costs nothing beyond the opportunity.
Treating never-triggered calls as losses understates a method that is deliberately using triggers to avoid marginal setups. Treating them as wins is straightforwardly dishonest. The only defensible option is to publish them as their own category and keep them out of the hit rate.
The incentive runs the other way. A service that publishes never-triggered calls is volunteering a number that looks like a flaw to a casual reader, and no marketing team asks for that.
But the count is informative in both directions. A very high never-triggered rate suggests entries are being placed unrealistically far from price. A rate of zero suggests either no entry triggers are being used at all, or that the ones that did not fill are quietly not being reported. Roughly 9% of calls on this site never trigger, and that number is published every week alongside everything else.
If you follow alerts, the practical consequence is simple: an entry is a condition, not a suggestion. If price does not reach it, the setup did not happen, and buying anyway is a different trade from the one that was called — usually a worse one, at a worse price, with the original risk framing no longer valid.
If you are evaluating a service, ask directly whether never-triggered calls are published, and what the rate is. The answer tells you more about the operator's honesty than any screenshot of a winner.
It means price never reached the entry level named in the alert, so no trade was ever opened. The call was posted, the trigger was stated, and the stock did not reach it. There is no profit or loss because there was no position.
No. No position was opened, so nothing was lost. It should be excluded from a hit rate and reported separately. Counting never-triggered calls as losses misrepresents a method that uses triggers deliberately; counting them as wins inflates the record.
It depends entirely on how far entries are set from current price. On this site it runs around 9% of all calls posted, published weekly. Very high rates suggest unrealistic entries; a reported rate of zero usually means never-triggered calls are not being tracked or not being disclosed.
That is a decision only you can make, and this is not advice — but it is worth being clear that buying above a stated entry is a different trade from the one that was called. The risk framing that made the original setup coherent no longer applies at a higher price.
13 weeks of results, week by week, with the flat weeks left in.
See the weekly recapsEducational and informational only · Not financial advice · Trading is risky and most active traders lose money · Past performance is not indicative of future results.